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How To Write Powerful Persuasive Copy

Get to grips with key copywriting concepts and develop your writing skills with The Marketing Faculty.
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Writing Powerful Persuasive Copy is your complete introduction to
all things copywriting. 

Course Lessons

This highly interactive, entertaining, and thorough online copywriting course is broken up into multiple modules, meaning you can take things at your own pace along your journey to becoming a truly effective, persuasive copywriter. 

Some of the concepts we'll run you through include: 

In under 30 minutes, you'll have all the building blocks you need to start crafting effective copy.

USPs

USPs aka “unique selling points” – but what does that even mean? And what does it mean for you as a copywriter? Well, we’ll explain it – and we’ll cover how to avoid the key pitfalls of USP failure. 

Value Propositions

Exactly what they are, how to develop them and why you need one for every piece of marketing copy you’ll write.

Segments and Personas

How segmenting the target market and personifying them helps you craft direct, effective. persuasive copy.

The Creative Brief

We’ll teach you how to gather it all together and get ready to write. We'll also provide you with a template for your future use.

Crafting The Copy Itself

  • Style, tones and approaches – how these influence how you create the words that will do the work.
  • The key rules for headlines and how to craft a headline that will work.
  • Body copy – how to get started, which techniques to keep on your tool belt, and – through bad copywriting examples – exactly what not to do.
  • Using CTAs effectively.
  • Copywriters best practice 10 golden rules.
Invest in the course today to get started on your path to copywriting success.

Still need convincing?

Well, alongside the 30 years’ experience of copywriting we’ve encapsulated into this learning, we’re also L&D pros and know just how to get your brain engaged to make sure the info sticks. 

Unlike other copywriting courses, this learning is packed with plenty of interactive elements – no boring PowerPoint slides or hour-long videos with speakers who drone on and on here. Instead we’ll treat you to a mix of flashcards, interactive graphics, sorting exercises, questions to reflect on, short video animations, assignments, exercises, templates and quiz questions to make it all as immersive and entertaining as possible. 

You’ll learn and develop your copywriting skills, but you’ll also have fun – it’s the best of both worlds!

Any questions?

This all sounds great, but it's not quite what I need - do you offer bespoke courses?

Absolutely we do! We have years of experience crafting bespoke learning for a huge range of organisations. Whether it’s a marketing principles course tailored to your business that you’re looking for or something more specific on digital marketing perhaps, we'd love to talk you through what we offer. Just fill out this form and we’ll be in touch to have a chat.

Why – out of all the online courses in marketing out there – should I choose The Marketing Faculty?

So much of understanding copywriting comes down to learning from those who learned from experience. With decades of it within our expert team, we can teach you everything we’ve learnt so you can be a pro without having to put in the years of patience, struggle and practice.

We also know that online courses can be a bit of a drag, so we have a complete commitment to interactivity, unlike many other online courses.

Our course is carefully curated to be the most engaging, stimulating, and informative it can be. We know education and fun should really go hand-in-hand, so we provide a course that’s actually enjoyable to experience as well as being highly instructive.

I'm interested - how do I enrol?

Simply click the 'Sign up and buy now' button at the top of this page and follow the steps. If you have any questions along the way we’re always here to help, just email us here. We can’t wait to have you join us!

What if I have more questions?

If none of these hold the answer to your question, please do reach out to us here.