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Marketing - An Introduction

Learn a common language and gain an understanding of core marketing principles
from The Marketing Faculty - a team of career long marketers with extensive experience of creating and delivering learning and development courses.
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Course Lessons

This straightforward, practical, self-paced, highly interactive and entertaining e-learning course is split into bite-sized modules ready for you to master this key business discipline.

In just 90 minutes you will be able to confidently speak about all the key aspects of marketing and ensure you’re fluent in the language of marketing, so you can be sure of yourself when navigating your way around marketing discussions.

Some main topics we’ll introduce you to include:

Definitions of marketing

We define marketing in simple terms - what marketing involves and what it's all about

The marketing process

Understanding each phase of marketing

Strategic marketing

A definitive understanding of what marketing strategy actually involves

Tactical marketing
(the marketing mix)

To learn the key principles involved in product / service development and management, pricing, and marketing communications (including an introduction to digital marketing)

Sales and marketing

How they do (and don't) work together

Customer-centricity

What that jargon phrase truly means
Purchase the course today to get started on your eLearning journey to understanding the core principles of marketing.

What previous learners have to say about
Marketing - An Introduction:

Very engaging with a great mix of media to keep you entertained throughout.
Excellent course, perfect introduction to Marketing, and I feel very confident coming away with newly acquired knowledge. 

Still need convincing?

We know that the best way to engage that spongy organ inside our skulls is through variety – it is the spice of life after all. 

Our online marketing course is like no other. No talking head videos, endless death by PowerPoint slide decks, or long slugs of text.

So we’ve layered our learning with loads of engaging and exciting interactive elements to really engage your brain – after all, if learning a new skill isn’t fun, what’s the point?!

Any questions?

This all sounds great, but it's not quite what I need - do you offer bespoke courses?

Absolutely we do! We have years of experience crafting bespoke learning for a huge range of organisations. Whether it’s a marketing principles course tailored to your business that you’re looking for or something more specific on digital marketing perhaps, we would love to talk you through what we offer. Just fill out this form and we’ll be in touch to have a chat.

Why – out of all the online courses in marketing out there – should I choose The Marketing Faculty?

So much of understanding marketing comes down to learning from those who learned from experience. With decades of it within our expert team, we can teach you everything we’ve learnt so you can be a pro without having to put in the years of patience, struggle and practice.

We also know that online courses can be a bit of a drag, so we have a complete commitment to interactivity, unlike many other online courses.

Our course is carefully curated to be the most engaging, stimulating, and informative it can be. We know education and fun should really go hand-in-hand, so we provide a course that’s actually enjoyable to experience as well as being highly instructive.

I'm interested - how do I enrol?

Simply click the 'Enrol now' button at the top of this page and follow the steps. If you have any questions along the way we’re always here to help, just email us here. We can’t wait to have you join us!

What if I have more questions?

If none of these hold the answer to your question, please do reach out to us here.